Roger Hurni

Author of Outthink. Outperform.

Roger Hurni is an innovative entrepreneur and a highly regarded Behavioral Marketing expert. Over the course of his career, Roger has helped brands decode consumer behavior and transform insights into results-driven strategies.As the author of Outthink. Outperform., Roger has developed a practical framework that blends behavioral science and behavioral economics into a unified Behavioral Marketing approach. His methodology empowers people to confidently analyze situations, identify motivational drivers, and craft effective strategies that outperform traditional approaches. An international keynote speaker, Roger has delivered dynamic and entertaining presentations in 23 countries. His keynotes are known for being energetic, thoughtful, and transformational by combining inspiration with real-world storytelling. Whether addressing the future of AI or human behavior change, Roger equips audiences with tools to think more critically and act more intentionally.